Hottest Music Streaming Apps In India 2021
YouTube Music crossed 3 million downloads within a week and ended a decade old joke - You can now play the music in background
Bihar topped the streaming charts in 2019 Diwali on Spotify’s curated playlists
Homegrown Gaana broke its own record in February 2020 with 150 Mn monthly active users
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The previous decade saw a surge in the number of music app downloads owing to the massive internet penetration in India. The total number of internet users in India are expected to cross 735 Mn by 2021 with more than 73% of them consuming the content in Indian regional languages. Affordable smartphones and even cheaper data costs are the two major catalysts in this boom.
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The surge in vernacular content consumption has benefited the popular music streaming giants to establish their pertinent presence in India. At present, the Indian market is dominated by Times Internet-owned Gaana, JioSaavn, Apple Music, YouTube Music and Sweden-based Spotify. In its Diwali report, Spotify highlighted that Bihar, a tier 2 city in India, led the streaming charts on its Diwali curated playlists. By the end of 2019, homegrown music streaming app Gaana crossed 150 Mn users mark.
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From The Sound Of Music to the business of music — the industry has evolved and diversified with each passing decade and centuries. Here are some of the music streaming apps trumpeting in India.
10 Music Streaming Apps In India 2020
Spotify
After entering India in February 2019, the world’s largest music streaming service, Spotify had hit 1 Mn users in a week. By the end of 2019, Spotify intensified its focus in India with various offerings, including a ‘Lite’ app, playlists catering to regional language music and listeners, and launching original podcasts on its platform.
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Gaana
Launched in 2010, homegrown music streaming app Gaana has been leading the market in India along with crossing a 150 Mn users mark in February 2020. In a bid to take on its competitors, Gaana introduced video stories on its platform showcasing the artists and influencers and enabling users to see short-video content.
JioSaavn
Following the merger of Reliance Jio and Saavn in March 2018, audio streaming platform JioSaavn came into picture to compete with Gaana and Spotify, claiming a 100 Mn monthly active users (MAU) in October 2019.
YouTube Music
After entering India in March 2019, YouTube Music overtook spotify in terms of gaining quick popularity in the Indian market. The music streaming service recorded 3 Mn app downloads within 3 weeks of its launch exceeding Spotify’s 1 Mn users mark obtained in a week.
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Amazon Prime Music
Amazon Prime Music entered India in February 2018 exclusively for Amazon Prime members as part of the yearly or monthly subscriptions. Amazon introduced its Prime Video service in India in 2016, which provides its customers exclusive access to movies, Amazon’s original series along with premium content beyond borders.
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Hungama Music
Backed by Chinese smartphone giant Xiaomi’s first investment in India, Hungama Music is part of one of the veterans in the Indian music streaming industry with content ranging from Hindi, English, Punjabi, Telugu, Tamil, Kannada, Malayalam, Bengali, Marathi, Bhojpuri, Gujarati, Rajasthani, Oriya, Assamese and Haryanavi.
SoundCloud
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One of the first music streaming platforms, SounCloud lets users upload their own tracks to get discovered and recognised. Popular comedian Hasan Minhaj in his Netflix special Patriot Act talks about the rise of hip hop as a music genre and the role of streaming apps such as SoundCloud in putting artists such as Lil Pump and Post Malone on the map.
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The music streaming company also offers a SoundCloud Pulse app specially for creators who wish to produce and monetise their tracks. Currently the app does not offer premium services in India.
Gaana Hungama Music Tech Spotify
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